It details our services, strategies, case studies, and what working with us looks like.

It's quite long, but I wanted to included all the details so you want to make an informed decision, and save time if it's not what you're looking for – and you can only do that by going through the whole thing.

Hello! I am Riley Bennett and welcome to Amazing Marketing Co.

We are a full-service Amazon Growth Agency.

What offer done-for-you launch, growth and management for small & medium sized ecommerce brands (from startup to $5M a month in revenue).

You are probably here because you are looking to outsource and get the best results on Amazon.

Whether you are:

About us:

Who we are, what we offer, and why we're different.

A digital marketing agency hiring platform.

You can think of us like the Amazon Avengers.

A holistic approach on Amazon is paramount. The key to a highly profitable Amazon channel is high page 1 organic rankings – and in order to acheive that you need to see the big picture. Unlike other agencies that mostly focus on PPC Ads, we take the view of the business owner and see the complete picture - from new competitors to organic rank tactics, to conversion rate, to price testing.

My cofounder Ryan and I have both been full time Amazon guys since 2015, and we started this agency in 2018. All of our account managers are true Amazon geniuses at least 6 years of Amazon expertise.

We have identified 5 core problems that companies on Amazon need to solve in order to be highly profitable.

The service we offer is is built with the assumption that you want to solve these problems.

The good news is that when you take the first step to solving Traffic and Conversion, then your Organic rank will improve.

These are all very "solvable" problems.

You may have an idea on how to solve them already, or you may not.

The important thing is that you (and everyone else) avoid assuming you know how to solve these problems if you don't.

We have all been there. I know I have. I remember many times throughout my life the number one thing holding me back was ego/arrogance in the sense that I thought I knew more about the thing that I actually did.

Our service is designed to solve all of these problems.

You need all 5 things working together to have a highly profitable Amazon business.

Why do yo need to solve this?

Well, it's obvious.

Without lots of eyeballs, you can't get lots of sales.

Before you get lots of sales, you need to be seen my 100,000's of thousands of shoppers.

The big money happens on the top-half of page 1 (about 80% of sales)

If you're not there, you're not in the game.

And do to that, you need to have a strategy for organic rank (SEO), not just PPC ads.

Killer #2 – Poor conversion rate

The ranking algorithm is based on conversion rate (CVR).

So in order to rank high, you need a high CVR.

Amazon is compicated – there are many factors that determind CVR

Remember – your products will get tens of millions of views.

For every 1% boost in CTR and/or CVR, you make $10,000 (for example)

That's why it's critical to go through each of these elements and optimze them.

And, make sure to A/B test these until the cows come home (these are what people see first)

Without a 360-optimized listing…

The secret to a highly profitable Amazon FBA store is simple:

Top-20 organic rankings for your main keywords.

70% of sales happen in the top 20.

If you're not there, you're not in the game.

So, without an organic rank / SEO strategy, you will be relying too much on PPC sales to stay afloat.

The key metric you want to track is TACOS (Total ACOS)

Make sure you're paying close attention to it.

If your total sales = $100,000 and your PPC spend = $20,000, your TACOS = 20%. Simple.

When optimizing for profitabliity, 20% is good. 10% is great.

Yes, you need PPC sales to rank high. It is one tool to rank high.

Lacking a clear strategy is like sailing without a compass.

Your products will get lost in the vast ocean of options…

Marketing dollars drift away with little return.

Instead,

You need to know which strategy you're following, for each product:

A) Are you optimizing for sales / rank / marketshare?

B) Or, are you optmiizing for profit?

If your team doesn't know which one, you're lost.

This is a common mistake we run into.

If you're trying to optimize both at the same time, you won't get traction.

First, optimize for sales/rank/volume.

Push to the top.

Marinate there for a while.

Then, optimize for profitability for the long-term

At a high cruising altitude. 🛩️

In summary, a common mistake we see is not having a clear Amazon marketing strategy.

Without a game plan, nobody is one the same page and nobody is happy.

The fifth (and usually hidden) problem is team / systems / execution.

Simply put, it doesn't matter if you have a 10/10 product and a 10/10 budget, if you have a 2/10 team & systems (no focus, no organization, no sync, etc.) then your entire business will be a 2/10.

You are only as good as your weakest link, and if that weakest link is the team & systems, then you simply must change it.

Amazon is a beast. It requires it's own dedicated team, and own dedicated systems.

This is a huge part of the value that we provide to companies.

There is nothing more frustrating than wanting to be great on Amazon, but seeing that opportunity slip through your fingers because you don't have the team, knowledge or know-how

And you only a few hours or day/week to work on it.

That is why you need to solve this problem.

We are like your outsourced Amazon Marketing Team.

Our service fixes all of these problems with a holistic approach. All 5 pillars must work together.

We are launch experts.

We implement a 5-step framework to launch new products.

This is the product launch framework that we install for your newly launched products. This framework also applies to revive slow-moving products.

The Pillars of a Successful Launch

Tech Stack

We aim for 30 reviews in 30 days. When we hit that, it's normally a good launch.

Strategy:

In general, the lower your price, the more units you'll sell, and the faster you'll rank on page 1 – and the more likely you are to get a Hot New Release in [Your Subcategory] badge.

Rule of thumb: start with the lowest sale price that you are comfortable with.

$1.00 Cheaper Strategy: If you can beat your top selling direct competitor by $1.00 in price, then you will get a flood of sales from price shoppers (most shoppers).

Here's a sales price framework for launch phase.

Of course, every business has a different financial situation, so you need to come up with a launch sale price that makes sense for you.

Think about competing with the top 10

Look at the top 10 ranked products on page 1 for your main target keyword. Can you compete there, price-wise?

Make sure you A/B test prices

Over time, split out different prices and adjust based on your goals. Testing prices is a must on Amazon. If you haven't tested your prices, then you haven't even played the game of Amazon.

How low should I price?

You need to do the research and come up with a plan that works for your busienss goals. In general, the lower the price, the faster you'll rank.

How long should I stay on sale?

There's no way to tell until you test. In general, slowly raise the price by 10% every 2 weeks and monitor results. Your long term goal is to find the "sweet spot price" – a balance of volume and profitability that works for your business goals.

Main Target

Secondary Target

Etc.

Bottom Pool

Amazon is a search engine. And the big money comes from ranking in the top 10 organically (or top 20, depending on the niche). If you are not ranking there or really trying to, then you're not even playing the game of Amazon.

Make sure your frontend and backend keyword SEO is on point so you are indexing for all of your target search terms. And make sure you're tracking your organic ranking positions in ​Helium 10​ – this is one of the most important things you should be tracking.

Organic Rank / SEO

How high you rank is basically a factor of how well you convert, and how many units you've sold in the past 180-days. So that's why you want to push hard for sales in the first 6 months.

This is optional.

After you're at a satisfactory level of rank & reviews to compete, slowly raise pricing, and adjust the PPC straetgy to optimize for profitablity. The goal is to find that "sweet spot" – a balance of sales velocity and profitability that works for your company goals.

a Home Run is hitting 1000+ reviews with 4.3+ stars. When you get there, theres an upward spiral effect.

You will usually have solid real estate on page 1 for a long time – this is a successful product. This is what you are trying to hit on Amazon.

Depending on the product, it may take a while to get there, but if you can, you know you have a home run.

We have every part of the Amazon business mapped out. We install it for you.

(you can access this Miro board here)

If you want to be top 1% on Amazon, you need to have an optimization checklist to go over every single aspect of our business. This is our checklist and we use it to optimize your business.

You can access it for free here.

At AMC put together everything you need – PPC, SEO, CRO, Launch, Strategy and Consulting into one service.

As a gift, click below to access our Amazon Optimization Checklist for FREE. Even if we don't work together, there are some tips in there that will improve your results.

Our service includes: PPC, SEO, CRO, Launch, Seller Central & Inventory Managment, AND Marketplace Consulting, and that is valued at around $6,000-$9,000 per month.

Hiring an in-house team of Amazon experts to handle all of that would cost around $6,000-$9,000 a month depending on the level of expertise.

By outsourcing to AMC, you get multiple Senior Amazon Experts working for you, a better experience and better results for around half the cost.

How our fees work: We charge a flat managment fee + a one-time setup fee depending on the amount of setup work needed. No long-term contracts.

We charge very resonable rates for what you get. We are able to hire the Senior Level talent and offer competitive pricing because we have the dialed-in systems & processes that allow us to be ultra-efficient with our time – while providing the best experience and results.

Wondering how much to invest in creative/content?

Investing in a higher Conversion Rate for the long-term is always a great ROI – even it gets you a CVR of only 1% better.

Here's the tale of two selelrs: Sam decides to invest $1000 in a "Standard" graphic designer (who is not a professioal copywriter). Adam decides to invest $3000 in an "Amazing" graphic designer and copywriter.

Long story short, Adam ends up getting a way better ROI by investing more upfront into the best possible creative content.

When shopping around, make sure to find out exactly what scope is included and what isn't.

If you're ready to sign up, start with our onboarding form here.

If you would like a proposal/quote, fill out our Amazon Questionnaire.

If would like to discuss working with us, contact sales@amazingmarketingco.com