We Have Worked with 300+ Brands
We Are Rated Excellent on Trustpilot
We Are Rated Top Amazon Agency by Mayple
A digital marketing agency hiring platform.
We are more effective (and fun) than any other Amazon agency in existence.
You can think of us like the Amazon Avengers.
Benefits Companies Enjoy When Working With Us
Companies that hire us enjoy peace of mind, countless hours saved, no more pulling your hair out from dealing with Amazon shenanigans, and of course, the best results.
✔️ Peace of Mind 🧘♂️
✔️ Countless hours saved ⏳
✔️ No more pulling your hair out from Amazon shenanigans 🤦♂️
✔️ Best results 📊
✔️ Countless hours saved ⏳
✔️ No more pulling your hair out from Amazon shenanigans 🤦♂️
✔️ Best results 📊
Our service solves all 5 problems
Our service is designed to solve all of these problems.
- We improve your traffic.
- We improve your conversion rate.
- We improve your Organic-PPC balance
- We devise and implement a custom, clear strategy for your business goals.
- And of course, we install our management systems, workflows, processes, and team in to your Amazon business.
You need all 5 things working together to have a highly profitable Amazon business.
The System We Install
to solve these problems
Problem #1: Not Enough Traffic
Why do yo need to solve this?
Well, it's obvious.
Without lots of eyeballs, you can't get lots of sales.
Before you get lots of sales, you need to be seen my 100,000's of thousands of shoppers.
The big money happens on the top-half of page 1 (about 80% of sales)
If you're not there, you're not in the game.
And do to that, you need to have a strategy for organic rank (SEO), not just PPC ads.
How We Solve Traffic & Conversion
Below are the elements that we test and optimize to maximize traffic & conversion.
Problem #4: No Clear Strategy
Lacking a clear strategy is like sailing without a compass.
Your products will get lost in the vast ocean of options…
Marketing dollars drift away with little return.
Instead,
You need to know which strategy you're following, for each product:
A) Are you optimizing for sales / rank / marketshare?
B) Or, are you optmiizing for profit?
If your team doesn't know which one, you're lost.
This is a common mistake we run into.
If you're trying to optimize both at the same time, you won't get traction.
First, optimize for sales/rank/volume.
Push to the top.
Marinate there for a while.
Then, optimize for profitability for the long-term
At a high cruising altitude. 🛩️
In summary, a common mistake we see is not having a clear Amazon marketing strategy.
Without a game plan, nobody is one the same page and nobody is happy.
The Operational System We Install
To solve for systems/team.
We Are Product Launch Experts
Riley Bennett, Amazon Launch Experts and Keynote speaker on Amazon Launch Strategy
Product Launch Playbook
This is the product launch framework that we install for your newly launched products. This framework also applies to revive slow-moving products.
The Pillars of a Successful Launch
- Fully-Optimized Listing
- Get Fast Reviews
- Start on Sale
- Amazon Ads Blast
- SEO / Organic Rank
- Send Extrenal Traffic (optional)
Launch Step 1) Fully Optimized Product Page
Tech Stack
- amzconversionpages.com for complete listing design (my team)
- Soona.so for photos & videos
- Branding - let me know your budget & what you're going for and I can potentially recommend someone or an agency
Launch Step 2) Get 30 Fast Reviews
We aim for 30 reviews in 30 days. When we hit that, it's normally a good launch.
Strategy:
- Vine - enroll in 20-30 reviews
- Product tester sites (we use fbareviews.com) - enroll in 20-30 product tests
Launch Step 3) Start on Sale
In general, the lower your price, the more units you'll sell, and the faster you'll rank on page 1 – and the more likely you are to get a Hot New Release in [Your Subcategory] badge.
Rule of thumb: start with the lowest sale price that you are comfortable with.
$1.00 Cheaper Strategy: If you can beat your top selling direct competitor by $1.00 in price, then you will get a flood of sales from price shoppers (most shoppers).
Here's a sales price framework for launch phase.
Of course, every business has a different financial situation, so you need to come up with a launch sale price that makes sense for you.
Pricing Strategy Tips
Think about competing with the top 10
Look at the top 10 ranked products on page 1 for your main target keyword. Can you compete there, price-wise?
Make sure you A/B test prices
Over time, split out different prices and adjust based on your goals. Testing prices is a must on Amazon. If you haven't tested your prices, then you haven't even played the game of Amazon.
How low should I price?
You need to do the research and come up with a plan that works for your busienss goals. In general, the lower the price, the faster you'll rank.
How long should I stay on sale?
There's no way to tell until you test. In general, slowly raise the price by 10% every 2 weeks and monitor results. Your long term goal is to find the "sweet spot price" – a balance of volume and profitability that works for your business goals.
Launch Step 4) Blast Amazon PPC
PPC Setup Process
Step 1. PPC, Listing & Category Audit
- Top of Search, CTR, CVR - 1 click to 1 sale doesn’t count. We are looking for DATA, not anomalies.
- SEO Relevancy & Audience Relevancy (Listing Optimized to Target Audience & In Favor of USP’s)
- Competitor Price & Cost Per Count Relevancy
- Priority should always go to champion products (or potential champions) then secondary products
Step 2. Launch Strategy vs Relaunch Strategy
- Phrase/Broad Pool, Category, Auto (Top of Funnel)
- OW campaigns, Phrase/Exact Pool, Modified Broad, SBV, SDV, SB Banner (Mid to Bottom of Funnel)
Step 3. Relevant KW’s or N-Gram Analysis
- Perform H10 KW analysis for launch, sort by relevant KW
- Pull search term report (needs to actually have clicks and sales) Only paste in isolated ad data (such as portfolio data)
- H10 Ranking terms should be isolated for OW tracking but should NOT be negated from waterfall campaigns
- Make sure to update Rank Tracker with any relevant search terms we are targeting for that product.
Step 4. Waterfall Budgets/Campaigns
- Campaigns and budgets need to mesh together for a sound strategy. The goal should be to add customers, by adding the best CTR and CVR ads data that we can while maintaining reasonable ACOS/CAC/LVC
1
2
3
1
All Search Terms
2
Relevant Search Terms
3
Buying Intent
Quick PPC Checklist
Is SEO/Browse Nodes working?
Is Listing Relevant?
Is Listing Converting?
Main Target
- Either a target search term or dominant product
- May have a higher ACOS than other campaigns
- A Main ASIN that converts best
- Usually a lower budget becayse ROS budget spent through very fast
Secondary Target
- Same target but in a wider pool grouping or in another campaign with a lower CPC big
- Usually will have a medium-sized budet or a budget that plans on going all day
Etc.
- May also be the other products that target the same search term
- Same principle if needed
Bottom Pool
- This is a pool campaign and shouldhave the lowest CPC bid at a fixed bid strategy. In this campaign should be all the prodcuts or variations in associated with the terms, niche, etc. CPC usually will be less than $0.35 in most niches.
1
2
3
1
Research - Test The Audience
- Broad and/or Phrase Match
- Narrowed SD
- Product Targeting
- Sponsored Brand
2
Discovery - Find/Expand Audience
- Auto
- SD Audiences
- Category
- Complimentary
3
Relevant & Profitable
- Exact
- SB Video
- ASIN
- Other
How The Ranking Algorithm Works
How high you rank is basically a factor of how well you convert, and how many units you've sold in the past 180-days. So that's why you want to push hard for sales in the first 6 months.
Also, to rank high on page 1, you need to have enough FBA inventory to support that, or the algorithm won't allow you to rank there.
In launch phase, you want to focus on builing up rank and reviews.
After you're at a satisfactory level of rank & reviews to compete, slowly raise pricing, and adjust the PPC straetgy to optimize for profitablity. The goal is to find that "sweet spot" – a balance of sales velocity and profitability that works for your company goals.
This is the goal – Hit a "Home Run"
a Home Run is hitting 1000+ reviews with 4.3+ stars. When you get there, theres an upward spiral effect.
You will usually have solid real estate on page 1 for a long time – this is a successful product. This is what you are trying to hit on Amazon.
Depending on the product, it may take a while to get there, but if you can, you know you have a home run.
Meet Your New Amazon Business
We have every part of the Amazon business mapped out. We install it for you.
(you can access this Miro board here)
The $10M Amazon Biz Checklist
If you want to be top 1% on Amazon, you need to have an optimization checklist to go over every single aspect of our business. This is our checklist and we use it to optimize your business.
You can access it for free here.
"We've tried a few different agencies, and nobody even comes close."
"Amazing results. ACOS cut in half and sales are 10x higher."
"I RARELY leave reviews… I do have to say that Riley and his team significantly helped grow our Amazon business. They give you attention to detail and go the extra mile, which almost all agencies to not."
"Out of everyone we've worked with, AMC is the only one we recommend"
"Loved working with them. Very pleased with the results"
"Fun to work with, and awesome results!"
"These guys know what they're doing. Highly recommend! We've seen nothing but growth on our Amazon channel"
"Breakthrough customer experience "
"The team is not only very good at what they do - they are great communicators. We have seen great growth on Amazon for our relatively niche product.
Thanks for reading!
As a gift, click below to access our Amazon Optimization Checklist for FREE. Even if we don't work together, there are some tips in there that will improve your results.
Half the cost of hiring in-house
Our service includes: PPC, SEO, CRO, Launch, Seller Central & Inventory Managment, AND Marketplace Consulting, and that is valued at around $6,000-$9,000 per month.
Hiring an in-house team of Amazon experts to handle all of that would cost around $6,000-$9,000 a month depending on the level of expertise.
By outsourcing to AMC, you get multiple Senior Amazon Experts working for you, a better experience and better results for around half the cost.
How our fees work: We charge a flat managment fee + a one-time setup fee depending on the amount of setup work needed. No long-term contracts.
Services & Pricing
We we've found these core plans fit the needs of most brands: "PPC & SEO" handles all of your Amazon marketing, and "A-to-Z" adds on Seller Central management.
Need a custom solution? Contact sales@amazingmarketingco.com
Communication Looks Like This:
Slack Chat
Constant communication in Slack. We ask that you reply to our messages within 1 business day when we tag you. We'll do the same.
Scheduled Calls
Scheduled meetings with your account manager to touch base, make sure we're on the same page in terms of strategy & operations, and address questions/concerns.
